Monday 30 October 2006

Blog Monetization: Generating a Disclosure Policy

An important part monetization of a blog is to disclose to what degree your posts may be influenced by sponsorship. By disclosing the purpose of my blog, and to what extent I include sponsored content, and how it is tagged as such, I'm letting readers know more about the information they'll be reviewing. I retain the freedom to write original content, as well as select the advertisers I choose to post about in exchange for payment. has a nice Disclosure Policy Generator to help generate your customised policy. It takes only a few moments to answer a few questions, and the result is a disclosure policy, such as mine below:

This policy is valid from 30 October 2006

This blog is a personal blog written and edited by me. For questions about this blog, please contact

This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.

This blog abides by the WOMMA Word of Mouth Marketing Ethics Code. We believe in honesty of relationship, opinion and identity. The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post will be clearly identified as paid or sponsored content.

The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers' own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.

This blog does contain content which might present a conflict of interest. This content may not always be identified.

To get your own policy, go to

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