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Saturday, 3 May 2008

Blog Performance Update: April 2008

I blog for fun, but as with most games it's more enjoyable to keep playing if you 'keep score'. In the case of blogging the simplest performance indicators are visitor stats and revenue figures. In case anyone is interested, I've listed the latest monthly figures for April (despite having written in January that I'd only do this annually, I can't resist tabulating the data, so I might as well post it). Previous values [from January] are noted where relevant:

READERSHIP:

----------------------------------APR-------JAN
Google Pagerank...................2.........0
Technorati Authority..............82........114
Feedburner Subscribers............85........70
Alexa Rank........................340,266...993,197

Sitemeter monthly visitors........5,352.....9,289
Quantcast visitors................2,341.....4,048
Quantcast Ranking.................717,143...404,259
Comments left on blog.............23........22
Number of Posts...................23........27

Overall the number of visits was down compared to January as I haven't been making as much effort submitting posts to the social networking sites (Digg, Mixx, StumbleUpon). Also, I'd submitted all the best posts from the 2006/7 during January which generated a few large spikes in traffic.

REVENUE:

----------------------------------APR-------MAR
AdSense...........................$14.27....$15.76
Adsdaq............................$_4.33....$_2.18
JumboAffiliates...................$_0.00....$_0.00
AmazonAffiliates..................$_0.00....$_0.00
ClickBoothAffiliates..............$_0.00....$_0.00
PayPerPlay........................$_0.07....$_0.05
LinkWorth.........................$_0.08....$_0.00
TOTAL.............................$18.75....$17.99

I've only listed semi-passive income (depends on getting visitors, but no direct action required). I haven't listed income from sponsored posts of paid adverts as these tend to be either "one off" payments, or require me to write copy to earn the fee.

Most of the amounts listed are "pending" payments which will only be paid out (via Cheque or Paypal) if I reach a required threshold (often $25 or $50) AND the company that owes me money stays in business ;)

Generally speaking, Pay-per-impression no longer seems to exist, Pay-per-click generates some revenue but requires large traffic volumes (and the rates are dropping), and Pay-per-Action isn't generating any income (some readers click on the Ads, but apparently aren't buying anything. I try to only list Affiliate Ads for products that seem genuine and *might* interest readers of this blog, but I don't expect to generate many sales).

Sponsored posts can generate reasonable income in relation to the amount of work required, but there are limited opportunities that are relevant and I find interesting enough to write about.

Copyright Enough Wealth 2008

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